Axis Max Life Unveils New Domain, Wins Global Award for Customer Training
Axis Max Life has made waves in the industry with a significant rebranding move and a remarkable achievement in customer service training. The company has launched a new domain, https://www.axismaxlife.com, as part of its rebranding, ensuring no disruption to existing policyholders. Furthermore, Axis Max Life Insurance Limited has been awarded Gold at the 2025 Brandon Hall Group™ HCM Excellence Awards for its exceptional customer service training program.
The award-winning program, VISHWAAS - A Customer Obsession Journey, has transformed customer service teams' mindsets and equipped them with practical skills to deliver superior customer experiences. The program was designed as a multi-stage blended learning experience, combining classroom instruction and technology-driven online learning. This innovative approach has fostered a growth mindset and deepened Axis Max Life's culture of customer obsession.
Axis Max Life's Chief People Officer, Shailesh Singh, expressed pride in this global recognition, stating that it validates the company's commitment to building a high-performance, customer-first organization. The company's rebranding and this award-winning program come amidst impressive financial growth. As of FY2024-25, Axis Max Life has achieved a gross written premium of INR 33,223 Cr.
Axis Max Life's rebranding to a new domain and winning the Gold Award for Best Customer Service Training Program at the Brandon Hall Group™ HCM Excellence Awards demonstrate the company's commitment to innovation and customer focus. These achievements, coupled with significant financial growth, position Axis Max Life as a strong player in the life insurance sector.
