CCI Outlines Measures to Foster Fair Competition in India's Growing AI Market
The Competition Commission of India (CCI) has outlined a series of measures to ensure fair competition in the rapidly growing AI market. With the Indian AI market projected to reach $31.94 billion by 2031, the CCI aims to foster a level-playing field and address potential competition concerns.
CCI has proposed that businesses conduct self-audits of their AI systems to ensure compliance with fair trade practices. This proactive measure aims to detect and correct potential issues before they escalate. The commission is also concerned about 'ecosystem lock-in', where users find it challenging to switch to services from competitors due to the learning capabilities of AI tools.
To tackle these issues, CCI plans to enhance its enforcement powers and set up a think-tank to consult on digital markets and AI. This think-tank will coordinate with other regulators and global competition watchdogs. Additionally, CCI will organize conferences and workshops to develop a culture of compliance and fair competition across the AI value chain.
CCI has expressed worries about algorithmic collusion, price discrimination, and predatory pricing facilitated by AI systems. With the AI market in India expected to grow significantly, the commission aims to remove entry barriers and prevent the concentration of players from creating an unfair advantage. By encouraging self-audits and enhancing its enforcement powers, CCI seeks to ensure that the AI sector in India remains competitive and fair.
