Contracts Offered by MADD Prom Promise for Critical Dialogues and Safety Measures
In a bid to promote early intervention and open dialogue, Mothers Against Drunk Driving (MADD) and Nationwide have joined forces to launch the 2025 "Prom Promise" campaign. This initiative aims to make prom night unforgettable and safe by curbing underage drinking and substance use during the prom season.
The "Prom Promise" campaign is an extension of MADD's broader Power of Parents program, which has been successful in influencing young people's decisions about alcohol and substance use. Developed with Dr. Robert Turrisi, a professor of Biobehavioral Health at Penn State, the Power of Parents program provides handbooks and conversation guides for parents and guardians of middle and high school students.
The Power of Parents program employs evidence-based strategies to help parents communicate effectively and set clear expectations about alcohol use. MADD offers workshops and presentations to educate parents about the risks of underage drinking, often in partnership with local organizations. By engaging parents and the community, MADD aims to create a supportive environment that discourages underage drinking.
The "Prom Promise" campaign, while specific details are not provided in the search results, typically focuses on awareness and education, student involvement, and community support. These campaigns often raise awareness about the dangers of drinking and driving during prom season, encourage students to make responsible choices, and involve community support to reinforce the message and provide resources for safe prom activities.
At the core of the campaign is the Prom Promise Contract, a pledge signed by parents and teenagers for a substance-free prom night. The goal of the campaign is to empower parents to start vital conversations that can save lives.
The initiative aligns with Nationwide's mission, as emphasized by Natalie Furniss, a MADD board member and lead counsel for Nationwide's Corporate Operations & Litigation team. The Centers for Disease Control and Prevention reports that underage drinking contributes to approximately 4,300 deaths each year in the United States. In 2022, 30 percent of young drivers aged 15 to 20 who were killed in motor vehicle crashes had blood alcohol concentrations above 0.01 percent, according to the National Highway Traffic Safety Administration (NHTSA).
For more information about the Prom Promise campaign or to download the pledge contract, visit [madd.org/power-of-parents](http://madd.org/power-of-parents). Stacey D. Stewart, MADD's Chief Executive, encourages parents to take advantage of these resources and join the fight against underage drinking during prom season.
This extension of MADD's Power of Parents program, the 2025 "Prom Promise" campaign, embeds science and education-and-self-development principles. By providing handbooks, conversation guides, and workshops, it promotes learning and health-and-wellness, encouraging parents and teenagers to make informed decisions about alcohol use and cultivate a substance-free environment.
