Dentsu welcomes T Level Business Students for a visit
In a recent visit to the Leeds offices of Dentsu, ten students from the T Level Business and Administration programme were given a unique opportunity to learn about the diverse career opportunities within a leading marketing agency. The visit, led by Ella Frost, a Notre Dame alumnus now thriving at Dentsu, provided a practical and inspiring experience for the students.
During the visit, the students were introduced to various roles within the marketing sector, including the Senior Manager, Brand Content, PR Account Executive, Marketing Manager, Director, Marketing, and Content Specialist. Each role offered a glimpse into the dynamic and varied career paths that can be pursued in the marketing industry.
The Senior Manager, Brand Content, for example, leads branded content strategies for major clients, focusing on tech, sports, and entertainment. Responsibilities include developing and executing data-driven content campaigns, managing cross-platform partnerships, and collaborating with internal and external teams. The role requires strategic thinking, project management, creative campaign development, and strong organizational skills.
The PR Account Executive supports public relations campaigns for consumer brands, focusing on media relations, influencer engagement, and campaign execution. Key skills needed for this role include communication, adaptability, teamwork, and a solutions-focused mindset.
The Marketing Manager leads campaign development and drives marketing initiatives across the sales and marketing funnel. This role requires strategic planning, hands-on campaign management, and strong analytical skills.
The Director, Marketing, heads revenue-focused marketing efforts and connects brand, demand, and customer experience strategies. Key responsibilities include leading overall marketing strategy, ensuring alignment with business goals, and driving growth through data-driven decisions. This role requires leadership, strategic vision, data analysis, and stakeholder management.
Lastly, the Content Specialist focuses on creating and managing digital content for various marketing initiatives. This role requires writing, editing, digital content creation, and collaboration skills.
The students found the visit eye-opening, as they gained practical experience in creating and presenting a marketing pitch for a client brief in the afternoon. The visit aimed to provide them with insights into roles they hadn't previously considered and a clearer understanding of marketing campaign development. It was a valuable learning experience that expanded their understanding of the marketing sector.
Dentsu, one of the world's leading marketing agencies, offered an inspiring environment for the students. Ella Frost's success at Dentsu after college served as a shining example of what can be achieved with dedication and hard work in the marketing industry. The students left with a renewed enthusiasm for the possibilities that lie ahead in their future careers.
- The students learned about various roles in the marketing sector, such as the Senior Manager, Brand Content, PR Account Executive, Marketing Manager, Director, Marketing, and Content Specialist, each offering unique career paths within the dynamic and diverse marketing industry.
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