Find the Right Participants First for Successful Group Coaching
Building a successful group program starts with finding the right participants, not choosing a platform or creating a curriculum. This approach, advocated by experts like Kerry Dobson and Sarah Santacroce, ensures committed and engaged participants who align with the program's vision and are ready for transformation.
Kerry Dobson, a Group Program Architect, emphasizes that a solid foundation of 1:1 coaching success is necessary before creating a group program. The first step in creating a group coaching program is finding the right people who share the worldview, are open to change, and bring diverse perspectives. This is achieved through targeted networking, referrals, and online communities, as practiced by Sarah Santacroce, a Conscious Business & Marketing Coach.
To test resonance, Dobson and Santacroce use emails, micro-lives, and mini-workshops before the program's launch. The 7Ps of Humane Marketing, a roadmap for Changemakers, guides the marketing process from an Ubuntu heart and mindset. Knowing the ideal participants is crucial for creating content and selling the program, ensuring that the group coaching program brings together participants who resonate with the vision and lift each other up.
In conclusion, creating a successful group coaching program begins with identifying the right participants, testing resonance, and using a humane marketing approach. This ensures a committed, engaged, and aligned group ready for transformation, as advocated by experts like Kerry Dobson and Sarah Santacroce.
