Gathering the Influential Figures in Grocery Retail Advertising
In an exciting collaboration, Progressive Grocer and the Path to Purchase Institute have teamed up to present the "Retail Media Power Players: Grocery Edition". This partnership aims to shine a spotlight on influential players driving innovation and success in grocery retail media advertising.
The partnership, part of the September issue of Progressive Grocer magazine, offers retail media solution providers a unique opportunity to reach key decision-makers and receive high-quality leads. Participating providers can showcase their unique features through a two-page profile, complete with lead generation and full promotion. Alternatively, solution providers can opt for a one-page ad without a profile or lead generation.
By participating, solution providers can align with the partnership’s goals to expand retail media capabilities in grocery. This involves engaging with the platforms and events created under this partnership, contributing thought leadership, and adopting best practices in data-driven, personalized retail media strategies that connect multiple consumer touchpoints both on-site and off-site.
The "Retail Media Power Players: Grocery Edition" partnership emphasizes the strategic importance of retail media for grocery retailers and brands. In 2025, grocery retailers view their Retail Media Networks (RMNs) as essential assets for future commerce, preferring turnkey, easy-to-manage platforms in the crowded RMN marketplace.
Notable developments in the grocery retail media space include Sam's Club redefining retail media measurement with AI and proprietary member data through Omni-Impact. Albertsons Media Collective has also rolled out an in-store digital display pilot. H-E-B, another major player, has added a self-service option to its Retail Media Network, with Progressive Grocer discussing additional tools for participating brands with solution provider Epsilon.
To participate, solution providers should contact Eric Savitch at [email protected] before the Aug. 21 deadline. The profile will be featured in both the printed magazine and online at ProgressiveGrocer.com and P2PI.com. The profile will also be promoted via newsletters and social media. For more details, solution providers can visit ProgressiveGrocer.com/Advertise.
The partnership will also include industry events, webinars, and research disseminated by the Path to Purchase Institute and Progressive Grocer, focusing on grocery retail media’s evolving landscape. Solution providers who partake in these events can stay at the forefront of retail media innovation, gaining access to collaborative opportunities and insights into grocery retail trends.
In conclusion, this partnership offers retail media solution providers a valuable platform to participate in the grocery retail media space by contributing technologies, data insights, and campaign capabilities aligned with grocery retailers’ needs for integrated, data-driven media solutions. Albertsons and Dollar General recently discussed RMN imperatives at PG's GroceryTech event, highlighting the growing significance of retail media in the grocery sector.
- Progressive Grocer and the Path to Purchase Institute have partnered to highlight influential players in the grocery retail media advertising, offering providers a unique opportunity to reach key decision-makers.
- Solution providers participating in this partnership can showcase their unique features through a two-page profile or a one-page ad, aligning with goals to expand retail media capabilities in grocery.
- The partnership encourages solution providers to engage with platforms and events, contribute thought leadership, and adopt best practices in data-driven, personalized retail media strategies.
- By 2025, grocery retailers view Retail Media Networks (RMNs) as essential assets, preferring turnkey, easy-to-manage platforms in the crowded RMN marketplace.
- Notable developments in the grocery retail media space include Sam's Club redefining retail media measurement with AI and proprietary member data, and Albertsons Media Collective launching an in-store digital display pilot.
- To be part of this partnership, solution providers can contact Eric Savitch before the Aug. 21 deadline, stay at the forefront of retail media innovation, and gain access to collaborative opportunities and insights into grocery retail trends.
