Google's URL Context Tool Transforms Customer Experiences
Goo's URL Context Tool, now generally available since August 18, 2025, is transforming customer experiences and generative AI applications. Gladly, a customer service platform, is already leveraging this tool to create personalized experiences. The URL Context Tool, part of Goo's Gemini API, complements Goo Search functionality. It operates in two steps: first checking an internal cache, then performing a live fetch if necessary. This tool now supports image processing for PNG, JPEG, BMP, and WebP formats, enabling automatic analysis of infographics and data visualizations. Additionally, it introduces comprehensive PDF support, allowing Gemini to understand tables and overall document structure. Pricing follows input token calculations based on standard model rates, offering clear and predictable costs. Rate limits are now tied to specific Gemini models, allowing higher usage volumes for intensive content processing. The tool enables developers to provide additional context to models through URLs, supporting more sophisticated generative AI applications. The Gemini CLI demonstrates its simplicity with the 'web-fetch' command, allowing quick webpage summarization, key information extraction, or content translation without manual preparation. The Goo URL Context Tool's general availability is set to revolutionize customer experiences and generative AI applications. With its advanced features and flexible pricing, it offers a powerful new tool for developers. Although no specific client list is available, Gladly's use case showcases its potential in creating personalized customer experiences.
