Honda Enhances Safety Across the Board Through Simulations, Education, Philanthropy, and Coaching
In a bold move towards enhancing road safety, Honda has announced its ambitious goal of eliminating traffic collision fatalities involving its automobiles and motorcycles by 2050. This ambitious target is part of a collaborative approach that integrates advanced safety technologies, driver coaching apps, partnerships for innovative projects, and ongoing research focused on human ability, mobility performance, and traffic ecosystem improvement.
The Japanese automaker's initiatives are far-reaching and multifaceted. One of the key components of this strategy is the development of the Honda Driver Coaching App, designed to reduce fatalities among young drivers (under 25) by promoting safer driving habits. Compatible with several recent Honda models equipped with Apple CarPlay, this engaging coaching app is set to make a significant impact.
Honda's commitment to safety extends beyond new models. The Driver Coaching App is also compatible with select models dating back to 2018, ensuring that legacy vehicles equipped with Apple CarPlay can also benefit from this safety-focused technology.
In addition to the Driver Coaching App, Honda operates two highly sophisticated crash-test facilities in Ohio and Japan. These facilities are instrumental in advancing innovations in crashworthiness, collision compatibility, and pedestrian safety through proprietary technologies such as Advanced Compatibility Engineering body structures and next-generation airbags.
Honda's safety-driven approach also includes collaborative demonstration projects with partners like Tokuyama Corporation and Mitsubishi Corporation. These collaborations focus on projects such as stationary fuel cell power stations using reused automotive fuel cells, supporting broader sustainability and energy initiatives that indirectly contribute to safer, cleaner mobility ecosystems.
Honda's commitment to safety extends beyond its vehicles. Through its Honda Safety Driven initiative, the company has launched digital lesson bundles like "Pedestrian Safety" and an interactive crash test video game called "Crash Course" to educate students about road safety.
Honda's safety-focused efforts also extend to motorcycle riders. The company operates three rider education centres in California, Georgia, and Ohio, providing both on and off-road training for motorcycle riders.
In an effort to address the nearly one-third of annual traffic fatalities in the U.S. involving drivers under the age of 25, Honda has started trialling a new young driver training program called "Safety Training Awareness & Responsibility for Teens" (START) at its Indiana Automobile Plant.
Honda's safety-driven approach is not limited to technology. The company is investing heavily ($60 billion through 2030) in sustainability, electrification, and safety technologies, with goals to produce 30 new EV models by 2030 and integrate advanced mobility software. This investment aims to reduce CO₂ and traffic fatalities simultaneously.
The Honda USA Foundation is also playing a crucial role in this safety-focused initiative, accepting applications for programs supporting the Mobility pillar. Applications are being accepted that align with Honda's Corporate Social Responsibility pillars of Traffic Safety, Education, and Environment.
In conclusion, Honda's approach to achieving zero traffic collision fatalities by 2050 involves partnering in technology and energy projects, developing driver education tools targeting critical demographics, advancing vehicle safety technologies through extensive research facilities, and investing in electrification and sustainable mobility as part of a wider environmental and safety strategy. These initiatives collectively aim to transform the entire traffic ecosystem and improve safety for all users, including owners of older Honda models.
- Honda's safety strategy includes the development of the Honda Driver Coaching App, a technology designed to reduce fatalities among young drivers by promoting safer driving habits.
- Apart from vehicles, Honda's safety-driven approach extends to motorcycle riders, with three rider education centres offering on and off-road training in California, Georgia, and Ohio.
- The Honda USA Foundation supports this initiative by accepting applications for programs that align with Honda's Corporate Social Responsibility pillars, including Traffic Safety, Education, and Environment.
- In addition to safety features in its vehicles, Honda is investing heavily ($60 billion through 2030) in sustainability, electrification, and safety technologies to reduce CO₂ emissions and traffic fatalities simultaneously.