Local revitalization through art and strategy spearheaded by Lena Weisman class of 2022
Lena Weisman '22, a history major with a concentration in women, gender, and sexuality studies, made a significant impact during her time at Lehigh University. Her groundbreaking research project during her senior year not only marked the first exhibition for LUAG LAB but also set the stage for a transformative career in her community.
Weisman's project, titled 'Reimagining Museums,' explored the potential of immersive technology to enhance the museum experience. By examining this innovative approach, Weisman demonstrated a keen understanding of the power of art and technology to engage and educate her community.
Weisman was first introduced to LUAG during her sophomore year and quickly discovered the profound influence art could have on her hometown of Gloucester. She observed that art played a crucial role in attracting people, businesses, historic preservation, and building rehabilitation in her community.
Weisman's project for LUAG LAB, which was created by Jonas Tietze in his thesis, focused on the themes of 'Reimagining Museums' with an emphasis on participation, media, and new narratives. One intriguing aspect of her project involved a 'digital overlay' on a painting, providing viewers with various touchpoints to learn more about the work in her community.
Weisman's experience with LUAG taught her not just how to think, but how to do, preparing her for her current role as executive director of Gloucester Main Street in Virginia, where she leads community development, historic preservation, and economic growth in her rural community.
Gloucester, where Weisman is currently working, shares similarities with South Bethlehem, the community she served through LUAG. In her current role, Weisman emphasizes the importance of considering both the big picture and the small details, ensuring that both long-term goals and short-term objectives, such as next week's plans, are addressed in her community.
Weisman credits her experience with LUAG for her success, stating that it taught her to think critically and work effectively. This skillset has been invaluable in her current high-level responsibilities, where she is involved in strategic planning and decision-making for her community.
The article about Weisman's journey was written by Christina Tatu. As Weisman continues to make a difference in her community, her story serves as an inspiration for students and professionals alike.
