Mastering the Art of Restaurant Marketing: Uncovering All Advice and Tricks in the Industry Guidebook
Hype alert, folks! The Food On Demand team has just announced their annual "Outstanding Operators" list, and check this out – my fave eateries, like Chipotle, Papa John's, and Handcraft Burgers & Brew, are on it! I've had the privilege of chatting with these top dogs on my restaurant marketing podcast, and they even graced the virtual stage at my online summits. But guess what? Oomi Kitchen, a swanky delivery-only spot from Dallas, joined forces with me last year to boost their marketing game, landing them on this glorious list too.
Now, if you think there's some secret formula out there for restaurant marketing domination, you'd be wrong, buddy! The restaurant marketing world is a constantly evolving beast, and it's crucial to learn and grow with the times. That's why I'm all about soaking up the advice of industry leaders – we all benefit from sharing our experiences, am I right?
The Food On Demand list features a few more fabulous names, and guess who made the cut? Yep, that's right – Handcraft Burgers & Brew, the NYC-based burger joint I co-own, was included in this esteemed gathering (our second year in operation, to top it off). Out of all the days, I'm still shaking my head in disbelief! We wake up every day with a heart full of gratitude for the opportunity to share great food and unforgettable experiences with our guests.
So, you wanna know the secret to our success? Obviously, it's all about serving up delicious grub (duh) and ensuring that our guests have an incredible experience. But it's not just about meeting – it's about exceeding expectations with some kick-ass marketing strategies. You know, the kind that catches your attention and leaves you wanting more.
Lucky for you, I teamed up with some restaurant rockstars to create not one, but TWO masterclasses – think, the ultimate A2Z guide to taking your marketing efforts to the next level.
First up, THE P3 RESTAURANT MARKETING SUMMIT, happening January 14-16, 2024, in sunny Columbia, SC. This immersive, 2-day event dives deep into tips, tactics, and frameworks to help you amplify your revenue through killer marketing strategies (co-hosted by me and the insanely talented Chip Klose, the Restaurant Coach).
We've got a step-by-step Customer journey playbook, covering finding new customers, wooing them, and building a lifelong relationship. And trust me, ladies and gents, it's packed with insights from some of the biggest names in the industry, like Deric Rosenbaum, President of Groucho's Deli, Kelsey Verdier, Director of Marketing at Marqii, Zack Oates, Founder & CEO of Ovation, and Hamed Mazrouei, Founder & CEO of Milagro.
Once you've signed up, grab your pens, paper, or favorite note-taking app – you're gonna need it! You don't wanna be that mediocre brand settling for the status quo, so this event is designed for the bold and the brave action takers who are ready to shake things up!
Now, if in-person events aren't your cup of tea (or burger, if you will), don't worry – I've got you covered. Introducing THE DRA RESTAURANT MARKETING SUMMIT, a virtual summit happening January 31st and February 1st, 2024. This free, 2-day extravaganza brings together over 30 leading minds in the restaurant marketing world, covering everything from social media to guest feedback, automation, reputation management, and local search tactics.
This isn't just another talk-fest, my friends – it's your chance to discover the answers to your burning questions and learn how to measure your marketing success. How cool is that? And if you sign up now, you'll even get access to presentations from the last three Restaurant Marketing Summits, including my own masterclass on how to crush it on TikTok – all for FREE!
So, what are you waiting for? It's time to step up your game and join the ranks of the incredible leaders who are shaping the future of restaurant marketing. And the best part? You have TWO epic opportunities to do just that!
If you need a little extra guidance, shoot me an email at [email protected] – I'm here to help you build your guest marketing program and crushing your competition!
- In addition to established names like Chipotle, Papa John's, and Handcraft Burgers & Brew, technology-first delivery-only spot Oomi Kitchen has been successful in marketing through collaborations, showcasing that every business, regardless of size, can benefit from strategic partnerships.
- In the realm of personal-finance and education-and-self-development, attending events like The P3 Restaurant Marketing Summit, happening January 14-16, 2024, offers restaurant owners the chance to learn from industry leaders and implement innovative marketing strategies to enhance their revenue.
- For those who value accessibility, The DRA Restaurant Marketing Summit, a virtual event taking place January 31st and February 1st, 2024, offers valuable insights, focusing on topics like social media, automation, reputation management, and local search tactics, at no cost.
- In an ever-changing landscape of finance, business, technology, and lifestyle industries, investing in education, such as Daniele's masterclasses and collaborating with restaurant rockstars, empowers individuals with the necessary tools to skyrocket their marketing efforts and remain competitive in the market.