PepsiCo and the National Geographic Society Introduce Worldwide Food for Tomorrow Initiative Focused on Regenerative Agriculture Practices
National Geographic Society and PepsiCo have joined forces to tackle one of the most pressing issues of our time: the need for sustainable food systems. The duo has unveiled a new global initiative called Food for Tomorrow, which aims to accelerate the transition to regenerative agriculture.
The Food for Tomorrow initiative includes participants such as Slow Food and the Royal Commission for AlUla, collaborating with over 100 local, national, and international experts to promote regenerative agricultural practices and biodiversity. Slow Food, a key organization engaged in this effort, is well-known for its work in supporting local, sustainable food systems around the world.
Ramon Laguarta, Chairman and CEO of PepsiCo, stated that Food for Tomorrow combines PepsiCo's expertise with National Geographic's ability to advance science and inspire action. The program aligns with international frameworks like the UN Food Systems Summit commitments and the EU's Farm to Fork strategy, focusing on soil health and regenerative methods.
The program will fund up to five projects under the "Building Resilience in Agriculture" initiative, prioritizing nature-positive, scalable proposals that apply research to real-world conditions. One of the key aspects of the program is its emphasis on linking lived experience with scientific validation, with the aim of building credibility with local communities and investors.
Five National Geographic Explorers will produce films, imagery, and narratives documenting how farmers across regions are adopting regenerative practices. These short films, produced by National Geographic CreativeWorks, show farmers experimenting with cover crops, reduced tillage, and diversified rotations, methods that reduce emissions and build resilience against droughts and floods.
The success of the Food for Tomorrow program will be evaluated based on its ability to move beyond awareness-building into measurable impacts on acreage, yields, and emissions reductions. The program's success will also be judged by its contribution to systemic change in a sector that intersects with climate, biodiversity, and global health.
The collaboration positions regenerative farming as a practical lever to address climate, biodiversity, and food resilience. A dynamic visualization platform, scheduled for launch in 2026, will chart regenerative practices and their impacts on soil, water, and climate resilience. This platform could potentially become a critical resource for policymakers in shaping subsidy structures and land management regulation.
Soil degradation is a systemic threat to global food supply chains, financial stability, and climate objectives. If regenerative practices are adopted at scale, they could contribute to emission reduction targets while improving farmer livelihoods. The Food for Tomorrow initiative demonstrates global food brands, such as PepsiCo, incorporating regenerative agriculture into their core business models.
Jill Tiefenthaler, CEO of the National Geographic Society, framed the program as a generational imperative, emphasizing the urgent need for action to secure a sustainable food future. The Food for Tomorrow initiative is a significant step towards achieving this goal, combining scientific research, data visualization, and storytelling to inspire and empower farmers, policymakers, and communities to embrace regenerative agriculture.
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