Selena Gomez's Rare Beauty & Sephora Raise Awareness for Mental Health
Selena Gomez's Rare Impact Fund, launched in collaboration with her cosmetics company Rare Beauty, has raised over $20 million since its inception. The fund supports 30 organizations across five continents, providing mental health resources and education. This year, Ulta Beauty's generous donation helped reach over two million people with 445 mental health resources. Now, in recognition of World Mental Health Day, Ulta Beauty and Rare Beauty announce the return of their 'Make A Rare Impact' campaign.
The 'Make A Rare Impact' campaign will run in 25 markets where Ulta Beauty operates, including Australia, Brazil, Canada, and the United States. From 10 to 12 October 2025, Ulta Beauty will donate 100% of new Rare Beauty fine fragrance sales to the Rare Impact Fund. This includes sales from Ulta Beauty stores, online platforms, and Ulta Beauty at Target locations across the United States. The campaign aims to raise awareness and mobilize efforts in support of mental health, aligning with the Rare Impact Fund's mission to mobilize $100 million for organizations expanding access to youth mental health services and education globally.
The 'Make A Rare Impact' campaign, a collaboration between Ulta Beauty and Rare Beauty by Selena Gomez, is set to make a significant impact on mental health initiatives worldwide. With the potential to raise substantial funds and awareness, the campaign builds on the success of the Rare Impact Fund, which has already raised over $20 million and supported numerous organizations across five continents.
